MEET THE FOUNDER & CEO
Hey, I'm Caleb Lesa!
I’m Caleb Lesa, founder of Beyond the Close™ and creator of the Neuro-Linguistic Playbook.
I teach coaches, consultants, and sales teams how to sell in a way that feels authentic, human, and predictable - by uncovering their true buying intent, not forcing fake urgency or relying of cheesy gimmicks.
Does this Sound Familiar?
Prospects seem excited during the call, then disappear without explanation. You're left wondering what went wrong.
"Too expensive" becomes the default response, even when you know they can afford it and desperately need your help.
You feel nervous before calls, second-guessing your approach, wondering if you're being too pushy or not persuasive enough.
They say yes, then never follow through. You're stuck in endless follow-up limbo, feeling like you're chasing people who don't want to be caught.
Who We Work With
Online Business Owner
Traditional Sales Reps
High Ticket Closers
Real Estate Agents
Info Business Owners
Large Sales Teams
About Me
I didn’t start out as a “natural closer.”
In fact, I struggled with sales for years, trying scripts, high-pressure tactics, and “just ask for the sale” methods that never felt right.
What changed everything was understanding how people actually make decisions.
That became the foundation of what I now teach:
Conversational Sales™, a psychology-based system that helps you trigger buying responses by aligning logic and emotion.
Over the last few years, I’ve helped more than 1,300 clients master this process, from small business owners and coaches to seven-figure sales teams.
Clients have gone on to close multi-million-dollar deals and transform the way they sell using these principles.
Over the past nine years, my work has been behind the scenes of millions of dollars in sales conversations built on trust, psychology, and authenticity.
My work combines behavioral psychology, NLP, and permission-based selling to create one thing: authentic, repeatable results.
★★★★★ 5-Star Reviews
Reviews from real customers
Ways I Can help
Checkout the Podcast
Real conversations about what actually makes people buy.
Learn how to sell with psychology, not pressure.
Checkout Our Youtube Channel
where I break down the lessons, psychology, and mindset behind the world’s most successful salespeople — so you can apply what actually works in real conversations.
Grab the Neuro-Linguistic Questions Playbook
The NLQ Playbook™ has helped over 1,300+ coaches, consultants, and salespeople. Learn the language patterns and buyer psychology that make prospects sell themselves.
Work With me 1:1
Find out exactly where your sales conversations are breaking down — and what to say instead to trigger a buying response.
In this private coaching program, I’ll help you master Conversational Sales™, eliminate resistance, and close deals naturally.
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